Hosting and Internet Marketing
Strategies
Online Basics for
Business
So Many Hosting and Marketing Strategies.
Which Should I Choose? |
The hosting and internet marketing
strategies you pick will in many ways determine your future business
opportunities, the quality and quantity of your customer leads, and
your overall sales volume.
An effective hosting and marketing strategy is important
for all businesses regardless if you are just a small business
providing a service in your local community or a global multi-level
marketer. If you have a home business, you can greatly benefit
from a web site to build your business, generate sales, create new
opportunities, and get customer leads. If you pick the wrong hosting
or internet marketing strategy, you may have a snazzy web site but
no buyers for your goods and services. See our Starting
an Internet Business Site for web strategy tips for different
types of businesses and how the right web site strategy will help
your business to prosper. At the end of this article we feature
several hosting and marketing articles and resources.
What Is Needed For An Effective Business Web Site?
Hosting. When most people think of getting a web
site, they immediately think about which hosting service they should
get to host their web pages. Key factors in evaluating hosting
services include price, ease of use, system up-time, and hosting
features. Key hosting features include allowable disk space,
allowable bandwidth, developmental tools, system log tools, and
business services such as built-in shopping carts.
Building Web Content. Many businesses create web
pages using a variety of tools and services. This includes such web
publishing tools as FrontPage, using an in-house product that comes
with your hosting service, or hiring web designers to create your
web pages. Key factors include price of tools, flexibility to grow
with business, and cost of in-house vs. outside services to create
and maintain the web content.
Internet Marketing. Many businesses think
that they are Internet marketing if they get a couple of web
pages online that describe their business. If this is all a business
does for their web presence, then this is just like having a store
in the middle of the desert or having your store in a back alley.
Key components of Internet marketing includes search engine
positioning, linking popularity, e-zines (newsletters), and
traditional marketing such as advertisements, sales promotion,
etc.
If you do not get it right with all three of these web
site components, it will be difficult to realize a good Return On
Investment (ROI) on your web site.
Do I Need A Web Site or Is
the One I Have Good Enough?
The short answer is yes. You do need a web
site. Almost all businesses can benefit from their own web site.
But if a business does not follow best practices with their web
site, it can be a liability and a waste of money. A way to follow
best practices with a web site is to go with a turn-key web site
solution. Even if you are technically-minded, there are now turn-key
web site solutions out there that are affordable, can save you time,
but are flexible enough for any type of web site business. A
turn-key web site keeps you from having to get involved in all the
technical details, but it seamlessly integrates hosting, a web site
builder program, and marketing tools all into one business
solution. If a business can afford the price of a Yellow Pages
ad, then there are a lot of advantages with going with a turn-key
business solution for your web site. The best program out there
is Site
Build It! (SBI!).
Web Site Benefits by Type of Business. Depending
on what type of business you are, online or offline, will determine
what type of web site you should have and how it should be built and
maintained. The following table provides you an overview of web
site benefits depending on your type of business.
Return To: Business
Online Marketing Site | Business
Web Site Solutions Site
Back To Top: Hosting and Internet
Marketing Strategies | 
